How Boho and Glow Turned Candles Into a Community

Emily Ann started Boho and Glow with a simple idea, create candles that feel like a moment of calm in a busy day. What began as small batches and late nights testing scents turned into a studio, a loyal customer base, and tens of thousands of people following every launch.

In this episode we talk about how she built trust online, why she stayed committed when orders were slow, and the decisions that helped her grow from kitchen experiments to a full home fragrance brand. If you care about building a product people truly love, this conversation is for you.