David Ross: How He Built a $500M Video Tech Empire from Canada

How do you build a $500 million technology company from Canada without selling out? In this episode of Laid Off to 8 Figures, I sit down with David Ross, CEO of Ross Video — a $500M+ revenue company powering live production for the world's biggest broadcasters, stadiums, and studios.

We talked about building a global tech company from Canada, staying private in a world obsessed with exits, leadership lessons from decades at the top, and what most entrepreneurs get wrong about scaling.

In this interview you'll learn:
→ How Ross Video grew from a family business to $500M+ in revenue
→ Why David chose to stay private instead of selling
→ Leadership lessons from 30+ years running a tech company
→ What Canadian founders get wrong about scaling globally
→ The mindset shift needed to build something that lasts

CHAPTERS:
0:00 - Introduction to David Ross & Ross Video
5:00 - The Early Days: Building from Canada
15:00 - Why He Stayed Private (No Exit Strategy)
30:00 - Scaling a Global Tech Company
45:00 - Leadership Lessons from 30 Years at the Top
1:00:00 - Advice for Canadian Entrepreneurs
1:30:00 - What Most Founders Get Wrong About Scaling
1:45:00 - Final Thoughts

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