AI That Actually Pays Off: ROI, Automation, and What Firms Should Do First

AI is everywhere right now, but most professional services firms still struggle to turn it into real results.

In this episode, I sit down with Julian White, Founder and CEO of Zentia AI, where he helps accounting, legal, and engineering firms unlock ROI with AI and automation.

We talk about the practical side of adopting AI inside a firm, without the hype:

- How to think about AI as workflow leverage, not shiny tools
- Where firms usually get stuck (and how to avoid wasting time)
- What “AI readiness” really looks like before you automate anything
- How to find the highest ROI processes to improve first
- How leaders drive adoption, accountability, and real outcomes

If you run a service business, lead a team, or you are trying to modernize how work gets done, this conversation will give you a clear lens to start making smarter moves with AI.